Matthew Potter
Award-Winning Copywriter & Content Strategist
I’m a copywriter, brand storyteller, and creative strategist who has spent nearly 20 years finding the idea, the story, or sometimes just the right few words that make people care. Along the way, I’ve worked with brands including LegalZoom, Expedia, Petco, Square, Hilton Grand Vacations, Eddie Bauer, and Travelocity.
Jack of all trades, master of many—I’ve concepted integrated campaigns, shaped brand voices, written scripts and social, developed product and lifecycle messaging, created performance and SEO copy, and helped turn complicated products into stories people can actually understand.
My work has contributed to eight Gold One Club Awards (San Diego), and my creative writing has appeared in the Boston Literary Journal, Lit Reactor, San Diego Poetry Annual, Main Street Magazine, and the LIFESTYLE.
When I’m not slinging copy, I’m usually surfing, writing the great American novel, or attempting to perfect a poem.
