Campaigns and Branding

LEGALZOOM & FAST BREAK FOR SMALL BUSINESS

Partnering with the NBA, WNBA, and G League, LegalZoom launched the Fast Break for Small Business to empower budding entrepreneurs with $6 million in grants and services over three years. As Sr. Copywriter in 2024, I helped bring this final chapter to life, crafting authentic social content, supervising scripts, and building a strategy that connected directly with our audience.

2024 IMPACT

Our last year broke records:

• 40,000 applications and 150 winners, totaling $1.5 million in grants.

• 15,000 small businesses accessed $3 million in free LegalZoom resources.

CREATIVE & SOCIAL CONTENT

We produced:

• The Greek Teak ad with Giannis Antetokounmpo.

• 6+ athlete PBMs and 43 social videos featuring 8 NBA/WNBA stars, garnering 15 million impressions and 553,000 engagements, adding 32,000 new followers.

This campaign became more than a program—it’s a legacy, supporting thousands of small business dreams and solidifying LegalZoom’s commitment to corporate giving.

From post copy to script supervision, I ensured every message stayed true to the voices of our athletes and resonated deeply with our audience. This wasn’t just a campaign but a movement, a testament to LegalZoom’s commitment to small business success, and a crowning moment in our corporate giving initiatives.

Expedia Europe-Travel like a Champion

UEFA Champions League’s official travel partner, needed to combine the thrill of the sport with the allurement of travel. So, we designed 11 unique soccer kits representing Europe’s most iconic regions from the Aegean Islands to Costa del Sol.

We wrote copy for the website showcasing the jerseys, the design inspiration, and created content about the destinations. We connected with the fans on social media and created blog articles with soccer and travel influencers. Also, we sent out press kits to select media members containing an exclusive jersey and a book with the project story and jersey descriptions. The results? Pretty good.

Agency of the YEAR & 7 gold | One Club San Diego Awards

Integrated Campaign

Design | Booklets & Brochures

Design | Art Direction

Moving Image | Editing

Social Media | Use of Visuals

Direct Marketing | Physical Items

Direct Marketing | Art Direction

Square-Connections and Town square blog

Square wanted to promote its new restaurant point-of-sale system while also showcasing the small businesses at the heart of its brand. Square Connections was a digital campaign built around those businesses, using social and content to tell their stories and give customers a way to connect with them from home.

When I wasn’t doing that, I was helping build content strategies and calendars and writing blogs for Square’s domestic and international sites—all aimed at helping small businesses while showing how Square’s products could help them do what they do a little better.

Hilton grand vacations, more ways to get away

As a Sr. Copywriter on Hilton Grand Vacations’ Creative Team, I did just about anything and everything to help push the brand forward. Emails, landing pages, social, concepting with designers, celebrity voiceovers, last-minute commercials—you name it, I probably had a hand in it. And honestly, that was part of the fun.